Staying on the cutting edge keeps you relevant, reinforces trust, and helps you achieve social media rockstar status. So I’ve made it my goal to not only keep myself updated but to help keep you updated as well.įor me, this is one of those small details that can communicate volumes about your digital presence. I can understand though that it’s not easy to stay on top with how often some of these sites change their icons. Whether it’s a blog, business site, or just a cool infographic, one outdated social icon can totally ruin it. I go more in-depth on the most commonly misused social media logos in another article. So be on the lookout for those usual suspects. Most often, it’s the Twitter, Facebook, or Instagram icons that are messing everything up. What’s worse is that they don’t realize that most Twitter users don’t even know what that old lower-case “t” icon is. I know, I know– total first world problem, right? Well, honestly, some of these businesses or brands simply don’t know that the icons are outdated. Now, the goal is not to make fun of these people, businesses or brands, but to raise awareness that it’s time for an update. Here are a few examples from real life outdated social media icons: If trust matters to your business, then design details should matter too.” – Braden Kowitz Customers judge online credibility by evaluating the visual design, copywriting, and interactions. “Trust increases when we get the details right. No matter how awesome you are on those platforms, a savvy user (the people you want on your side) will recognize an outdated icon right away. While this may or may not be true, the impression that it gives is negative. You’re not really active on the platform.What kind of impression do you think it makes when you’re using social icons that have been retired? Let me give you a few typical opinions: Your readers, customers, fans, and followers need to know that you are active on the social networks they would follow you on. I’ve stated before how important it is to make your social media presence prominent. This is what I refer to as an “icontastrophe.” In a world where visual appeal is associated with authority and credibility, it never ceases to amaze me how many times I come upon outdated, ugly social media icons. So before I give you the goods, allow me to explain why this is actually such a big deal if you’re trying to make your mark online.
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